Audience research
Affiliate marketing audience research explained for UK programme teams
Affiliate marketing audience research explained for UK programme teams: methods, compliance checks and a decision table to pick the right approach.
Section
Audience research
Audience research
What should affiliate marketing buyer personas include?
How to build affiliate marketing buyer personas for England, covering the evidence to collect, consumer law limits and a decision table for programme teams.
Audience research
Build an affiliate marketing competitor research checklist
A step-by-step checklist for running affiliate marketing competitor research in England, covering audience needs, offers, tracking and compliance.
Audience research
Why affiliate marketing customer interviews need a participant plan
A practical checklist for planning affiliate marketing customer interviews, with inclusion criteria, question design and a worked £-based example.
Audience research
How to choose affiliate marketing survey tools for UK programme teams
Affiliate marketing survey tools compared for England-based teams, covering sampling, question design, data protection, legal review and budget checks.
Audience research
Affiliate marketing target audience or buyer persona?
How to define an affiliate marketing target audience in England, size it with ONS figures, then check ASA and ICO rules before briefing partners.