Rules and ethics
Affiliate tax in the UK: MTD for programme commissions
Affiliate tax and Making Tax Digital for UK publishers: how programme commissions count, income thresholds, quarterly update dates and penalty points.
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Rules and ethics
Rules and ethics
VAT and self-assessment for UK affiliate publishers explained
UK affiliate publisher VAT self-assessment: how HMRC taxes commissions, the £90,000 threshold, SA100 and SA103 forms, MTD and key deadlines.
Rules and ethics
How FCA financial promotions rules apply to UK affiliate marketers
FCA financial promotions affiliate rules decide when publisher copy needs s21 approval, which exemptions apply and what UK finance brands must check.
Rules and ethics
ASA CAP Code affiliate disclosure for UK programmes
ASA CAP Code affiliate disclosure for UK programmes: practical label examples, publisher checks, CMA context and the ASA Copy Advice service.
Rules and ethics
Four checks for post-Brexit affiliate tracking between the UK and EU
Post-Brexit affiliate tracking UK EU needs four checks: lawful data transfer, cross-border VAT, PECR cookie consent and link integrity, all documented for audit.
Rules and ethics
Edinburgh approves, Glasgow publishes: affiliate compliance cycle
How an Edinburgh firm and a Glasgow publisher run an affiliate approval cycle under FCA and ASA rules: brief, draft, approve, monitor and keep the records.
Rules and ethics
How to audit affiliate marketing partner overlap across UK programmes
Audit affiliate marketing partner overlap across UK programmes. Find duplicate publisher IDs, fix network cannibalisation and de-duplicate payouts.
Rules and ethics
Affiliate marketing advertising rules: CAP Code disclosure and eight checks before launch
A practical guide to affiliate marketing ad rules for England programmes: CAP Code disclosure wording, eight checks before launch, liability and records.
Rules and ethics
What affiliate marketing commercial contracts mean for UK programmes
Affiliate marketing commercial contracts set out commission, disclosure duty and data roles. The clauses UK brands and publishers should settle in writing.
Rules and ethics
Affiliate marketing data protection: roles and consent
How affiliate marketing data protection works for UK teams, from controller roles and lawful bases to online disclosures and eIDAS trust services.
Rules and ethics
How to write an affiliate marketing disclosure policy without vague wording
A step-by-step guide to drafting an affiliate marketing disclosure policy for England, covering wording, consent, green claims and a scoring rubric.
Rules and ethics
Five affiliate marketing UK rules to check before you brief a campaign
Affiliate marketing UK rules for England teams: five checks covering ASA/CAP disclosure, IAB UK Gold Standard, CMA, UK GDPR, and PECR cookie consent.
Rules and ethics
When to check affiliate marketing rules and ethics before you scale
Affiliate marketing rules and ethics in England: ASA sanctions, ICO tracking consent, UK GDPR, VAT on commissions and a practical pre-campaign compliance checklist.
Rules and ethics
Affiliate fraud prevention UK: signs and checks
Affiliate fraud prevention UK: spot common warning signs, validate clicks and sales, manage payouts and understand the rules that apply to your programme.