Section
Measurement
The IAB Click Measurement Guidelines, the MRC and IAB viewability guideline, the IAB UK Measurement Toolkit and Gold Standard, IAB Europe TCF and IAB Tech Lab ads.txt, and what each one changes for click, view-through and cross-device models.
Measurement
Seven affiliate marketing attribution methods, from last click to incrementality testing, explained with what each credits, UK consent rules and how to choose.
Measurement
How to commission and read affiliate marketing benchmark research without misleading comparisons, covering sample design, disclosure and the evidence you need.
Measurement
A practical guide to the affiliate marketing key metrics that matter, with a scoring rubric for English retailers, plus reporting and compliance pointers.
Measurement
A practical UK guide to affiliate marketing measurement: capture, consent, attribution, network reconciliation, reporting and budget controls.
Measurement
Eight affiliate marketing measurement mistakes UK teams make, plus a decision table and practical fixes for attribution, consent tracking and reporting.
Measurement
Why an affiliate marketing reporting dashboard can differ from finance: network validation, settlement timing, VAT and accounting recognition.
