Measurement
Seven affiliate marketing attribution methods compared for UK teams
Compare seven affiliate marketing attribution methods, from last click to incrementality testing, and pick the model your programme can evidence.
Section
Measurement
Measurement
Affiliate marketing benchmark research rarely settles a performance argument
How to commission and read affiliate marketing benchmark research without misleading comparisons, covering sample design, disclosure and the evidence you need.
Measurement
Affiliate marketing key metrics without the vanity numbers
A practical guide to the affiliate marketing key metrics that matter, with a scoring rubric for English retailers, plus reporting and compliance pointers.
Measurement
How to build affiliate marketing measurement that stands up
A practical guide to affiliate marketing measurement and reporting, covering tracking, attribution, dashboards, benchmarks and compliance for UK programmes.
Measurement
Affiliate marketing measurement mistakes explained for UK teams
Eight affiliate marketing measurement mistakes UK teams make, plus a decision table and practical fixes for attribution, consent tracking and reporting.
Measurement
Why your affiliate marketing reporting dashboard disagrees with finance
Build an affiliate marketing reporting dashboard that stands up in review: pick the metrics, agree a claim window and keep evidence for every payout.