Rules and ethics
How ASA CAP Code rulings shape UK affiliate disclosure
ASA CAP Code affiliate disclosure rules bite hardest on undisclosed links, as recent rulings against British publishers show. Here is the wording the ASA expects.
Topic
affiliate compliance
Rules and ethics
How FCA financial promotions rules apply to UK affiliate marketers
FCA financial promotions affiliate rules decide when publisher copy needs s21 approval, which exemptions apply and what UK finance brands must check.