Measurement
How IAB UK measurement standards change affiliate attribution
IAB UK measurement standards affiliate attribution: how UK retailers must adapt click, view-through and cross-device models, tracking and network reconciliation.
Topic
affiliate tracking
Rules and ethics
Four checks for post-Brexit affiliate tracking between the UK and EU
Post-Brexit affiliate tracking UK EU needs four checks: lawful data transfer, cross-border VAT, PECR cookie consent and link integrity, all documented for audit.