Audience research
Affiliate marketing audience research explained for UK programme teams
Affiliate marketing audience research explained for UK programme teams: methods, compliance checks and a decision table to pick the right approach.
Topic
ecommerce
Costs and pricing
How to structure an affiliate marketing budget template
How to structure an affiliate marketing budget template: the four cost blocks, the columns and formulas to use, VAT timing and a scoring check.
Foundations
Seven affiliate marketing foundations for England teams
Seven affiliate marketing foundations for England teams: market scope, commission models, compliance, platform choice, programme costs and measurement.
Tools and providers
How to run affiliate marketing software selection for your brand
Affiliate marketing software selection: how to set requirements, compare tracking and attribution, model costs and VAT, and run a procurement checklist.
Tools and providers
Assessing affiliate marketing vendors: a UK checklist
A UK checklist for assessing affiliate marketing vendors, with candidate platforms, contract evidence, tracking tests, disclosure checks and consistent scoring.
Strategy
How to recruit affiliates UK: ecommerce outreach tactics
A practical UK guide to recruiting ecommerce affiliates: network selection, partner shortlists, GDPR-safe outreach emails and British influencer partnerships.