Measurement
Seven affiliate marketing attribution methods UK teams can choose from
Seven affiliate marketing attribution methods, from last click to incrementality testing, explained with what each credits, UK consent rules and how to choose.
Topic
UK compliance
Costs and pricing
How to structure an affiliate marketing budget template
How to structure an affiliate marketing budget template: the four cost blocks, the columns and formulas to use, VAT timing and a scoring check.
Strategy
How to set an affiliate marketing channel strategy for UK retailers
Compare content, cashback, creator, email and lead generation partners, then set rates, consent and VAT records that fit each affiliate channel.
Rules and ethics
What affiliate marketing commercial contracts mean for UK programmes
Affiliate marketing commercial contracts set out commission, disclosure duty and data roles. The clauses UK brands and publishers should settle in writing.
Tools and providers
Affiliate marketing tools and providers for your programme
A guide to affiliate marketing tools and providers for a UK programme: networks, software, tracking platforms, agencies, costs and UK rules.