Measurement
Seven affiliate marketing attribution methods compared for UK teams
Compare seven affiliate marketing attribution methods, from last click to incrementality testing, and pick the model your programme can evidence.
Topic
UK compliance
Costs and pricing
How to build an affiliate marketing budget template without guesswork
How to build an affiliate marketing budget template in England: cost lines, VAT timing, data protection and a scoring rubric for checking your assumptions.
Strategy
How to set an affiliate marketing channel strategy for UK retailers
Compare content, cashback, creator, email and lead generation partners, then set rates, consent and VAT records that fit each affiliate channel.
Rules and ethics
What affiliate marketing commercial contracts mean for UK programmes
Affiliate marketing commercial contracts set out commission, disclosure duty and data roles. The clauses UK brands and publishers should settle in writing.
Tools and providers
Build or buy affiliate marketing tools and providers for your programme
How to choose affiliate marketing tools and providers for a UK programme in 2027, covering networks, tracking, due diligence, costs and data protection duties.