Topic
Measurement
The IAB Click Measurement Guidelines, the MRC and IAB viewability guideline, the IAB UK Measurement Toolkit and Gold Standard, IAB Europe TCF and IAB Tech Lab ads.txt, and what each one changes for click, view-through and cross-device models.
Outlook
What changed in consumer protection, ad codes and tracking rules, and what the affiliate marketing 2027 trends mean for English programme teams.
Measurement
Seven affiliate marketing attribution methods, from last click to incrementality testing, explained with what each credits, UK consent rules and how to choose.
Measurement
A practical UK guide to affiliate marketing measurement: capture, consent, attribution, network reconciliation, reporting and budget controls.
Measurement
Eight affiliate marketing measurement mistakes UK teams make, plus a decision table and practical fixes for attribution, consent tracking and reporting.
