Rules and ethics
ASA CAP Code affiliate disclosure for UK programmes
ASA CAP Code affiliate disclosure for UK programmes: practical label examples, publisher checks, CMA context and the ASA Copy Advice service.
Topic
CAP Code
Rules and ethics
Affiliate marketing advertising rules: CAP Code disclosure and eight checks before launch
A practical guide to affiliate marketing ad rules for England programmes: CAP Code disclosure wording, eight checks before launch, liability and records.
Audience research
What should affiliate marketing buyer personas include?
How to build affiliate marketing buyer personas for England, covering the evidence to collect, consumer law limits and a decision table for programme teams.