Outlook
Using general AI applications in affiliate marketing
A practical guide to using general AI applications in affiliate marketing, with human-reviewed tasks, UK data checks and a scored pilot rubric.
Topic
data protection
Audience research
What should affiliate marketing buyer personas include?
How to build affiliate marketing buyer personas for England, covering the evidence to collect, consumer law limits and a decision table for programme teams.
Rules and ethics
What affiliate marketing commercial contracts mean for UK programmes
Affiliate marketing commercial contracts set out commission, disclosure duty and data roles. The clauses UK brands and publishers should settle in writing.
Rules and ethics
Affiliate marketing data protection: roles and consent
How affiliate marketing data protection works for UK teams, from controller roles and lawful bases to online disclosures and eIDAS trust services.
Measurement
Affiliate marketing measurement mistakes explained for UK teams
Eight affiliate marketing measurement mistakes UK teams make, plus a decision table and practical fixes for attribution, consent tracking and reporting.
Audience research
How to choose affiliate marketing survey tools for UK programme teams
SurveyMonkey, Qualtrics, Typeform, SmartSurvey and Prolific compared for affiliate teams, from simple forms to panel samples, quotas and data protection.
Tools and providers
Why affiliate marketing tool implementation stalls, and how to finish it
Affiliate marketing tool implementation fails on data, ownership and testing, not features. An England guide with a before and after tracker and breach duties.
Outlook
How to build an affiliate marketing outlook that supports decisions
A guide to building an affiliate marketing outlook, covering decision scope, data law reform, platform change, cost assumptions, enforcement risk and governance.