Measurement
Affiliate marketing key metrics without the vanity numbers
A practical guide to the affiliate marketing key metrics that matter, with a scoring rubric for English retailers, plus reporting and compliance pointers.
Topic
reporting
Measurement
How to build affiliate marketing measurement that stands up
A practical guide to affiliate marketing measurement and reporting, covering tracking, attribution, dashboards, benchmarks and compliance for UK programmes.
Measurement
Affiliate marketing measurement mistakes explained for UK teams
Eight affiliate marketing measurement mistakes UK teams make, plus a decision table and practical fixes for attribution, consent tracking and reporting.