Rules and ethics
How to apply affiliate marketing advertising rules to your programme
A checklist for England teams applying affiliate marketing advertising rules: CAP Code disclosure, data protection and environmental claims, with regulator links.
Topic
compliance
Measurement
Affiliate marketing benchmark research rarely settles a performance argument
How to commission and read affiliate marketing benchmark research without misleading comparisons, covering sample design, disclosure and the evidence you need.
Foundations
Seven affiliate marketing foundations for England teams
The seven foundations of affiliate marketing in England: market scope, demand signals, costs, compliance, software choice and the mistake of buying tools too early.
Foundations
Before you draft an affiliate marketing market entry checklist
A practical affiliate marketing market entry checklist for small retailers: offer fit, disclosure duties, data sourcing and the pound costs to model before launch.
Outlook
Why the affiliate marketing market outlook is never a single number
How to read the affiliate marketing market outlook in England, covering the business base, green claims rules and ASA sanctions that trigger a programme review.
Strategy
What a ninety day affiliate marketing plan means for English retailers
A ninety day affiliate marketing plan covers VAT on commissions, consent rules and a week-by-week sequence for English retailers setting up a programme.
Operations
What an affiliate marketing operating workflow means for English teams
Build an affiliate marketing operating workflow with one owner, dated evidence, monthly commission reconciliation and a clear escalation route for English teams.
Operations
Before you rebuild affiliate marketing operations, fix ownership
A practical guide to affiliate marketing operations and delivery in the UK, covering ownership, workflow, compliance, partner scoring and cost control.
Strategy
Five affiliate marketing planning decisions to lock before your template
A template guide for affiliate marketing planning in England: what to fix before you write the spreadsheet, with a worked example and a 90-day review rhythm.
Operations
Run an affiliate marketing quality checklist without guesswork
A practical affiliate marketing quality checklist for England teams, with a scoring rubric, evidence rules and named owners for six core controls.
Reviews
Check affiliate marketing reviews before you commit budget
How to verify affiliate marketing reviews, compare platforms and agencies, and check compliance claims before you commit budget to a programme.
Outlook
Affiliate marketing risk scenarios in England explained
A practical guide to affiliate marketing risk scenarios in England, covering VAT, data protection and NIS duties, with a decision table for programme owners.
Outlook
Seven affiliate marketing skills forecast shifts for England teams
A practical guide to the affiliate marketing skills forecast for England, covering the capabilities programmes need and the rules that shape them.
Strategy
Build an affiliate marketing plan that lasts or one that needs rewriting each quarter
A planning guide to affiliate marketing strategy: objectives, channel mix, partner due diligence, AI disclosure rules and a worked pound example.
Strategy
How do you build an affiliate marketing strategy framework?
Build an affiliate marketing strategy framework in England: objectives, publisher mix, disclosure rules and a decision table for common situations.
Strategy
Steer clear of these affiliate marketing strategy mistakes
The affiliate marketing strategy mistakes England teams repeat, from commission models to disclosure, plus a numbered sequence for auditing your programme.
Operations
Why affiliate marketing team roles need four clear owners
A practical look at affiliate marketing team roles: recruitment, tracking, payouts and disclosure owners, plus how to split them across a small programme.
Rules and ethics
When to check affiliate marketing rules and ethics before you scale
Affiliate marketing rules and ethics in England: ASA sanctions, ICO tracking consent, UK GDPR, VAT on commissions and a practical pre-campaign compliance checklist.
Tools and providers
Affiliate marketing vendor due diligence without the guesswork
Checklist for UK retailers assessing affiliate marketing vendors: commercial proof, tracking reliability, compliance, data protection and a scoring rubric.